Pepsico's 'Live For Now' Campaign Sending the Wrong Message
It must have involved tens of thousands of marketing staff hours to come up with the "Live For Now" marketing campaign which Pepsico launched in 2012. The company press release on the campaign called...
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Right to Know Reader: Cancer-Causing Power Plants Might Be Closer Than You Think
Photo by Solovyova Lyudmyla When you think about sources of toxic air pollution, one of the first things you might picture is a large power plant with huge smoke stacks belching black clouds into the...
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#NapaQuake: How You Can Help Keep #NapaStrong
Bottle shock. Crushed. Shaken, not stirred. Whatever word you choose to describe it, the 6.0 magnitude earthquake that rocked Napa Valley early Sunday morning has left behind more than spilled wine....
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What Happens When an Earthquake Strikes the Place Where You Grew Up?
As you've likely heard, the Bay Area was hit by a staggering 6.0 earthquake at about 3:20 a.m. Sunday morning. The epicenter of the quake was in Napa Valley, smack dab between Napa (the town itself)...
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Climate Change This Week: Rising Health Risks and Heat, Rising Renewables,...
Today, the Earth got a little hotter, and a little more crowded. Daily Climate Change: Global Map of Unusual Temperatures, Aug 29 2014 How unusual has the weather been? No one event is "caused" by...
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Legal Case: White House Argues Against Considering Climate Change on Energy...
Cross-Posted from DeSmogBlogJust over a month before the United Nations convenes on September 23 in New York City to discuss climate change and activists gather for a week of action, the Obama White...
View ArticleOil Industry's Image Is Tarnished in Louisiana, Green Activist Says
Oil and gas operators have lost their luster in Louisiana, Lafayette resident Mike Stagg, a civic activist and organizer with the grassroots Green Army group, said in New Orleans this month. Before the...
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Meatless Monday: It's Whole Grains Month -- Make the Switch, Join the Party
Happy Labor Day and happy Whole Grains Month, a celebration of amaranth, barley, buckwheat, millet, oats, quinoa, rye, sorghum, spelt, teff, triticale and other whole grain wonders. The Whole Grains...
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Creating a Chemically-Free Home Is Easier and Cheaper Than You Think
Swap out chemically-laden, corrosive, toxic products with natural alternatives and not only will you be making your family healthier, you'll be helping the planet too. Have you noticed how...
View ArticleWater: Cycles and Circles
One of the first concepts we learn in natural science is the water cycle: earth's respiration and exchange of water evaporating from the ocean, massing into weather patterns that move around the globe,...
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Labor Day News Dump: FERC Hands Enbridge Permit for Tar Sands by Rail Facility
Cross-Posted from DeSmogBlogOn the Friday before Labor Day -- in the form of an age-old "Friday News Dump" -- the Federal Energy Regulatory Commission (FERC) handed a permit to Enbridge, the tar...
View ArticleBeing Mad As Hell For The Clean Energy Revolution
Some movies, both iconic and impactful in their time, end up becoming lost to history. The 1976 drama “Network” is one of those. Rarely seen on television these days, its defining scene depicts an...
View ArticleWhat Would You Do If You Just Learned That Your Wife Had Been Secretly...
I couldn't admire Mr. Ban Ki-moon more, but his essay Tuesday about Climate Change came right out of the mouth of my wife who has been peeling wallpaper with that rhetoric for most of the thirty years...
View ArticleFrom Walden Pond to Wilderness: Celebrating the 50th Anniversary of the...
"...in Wildness is the preservation of the World." Henry David Thoreau's famous line was not published until a month after his death in 1862 in the essay "Walking." Thoreau spent much of the last...
View ArticleReality Check on FEMA's Denial of Disaster Declaration
FEMA declined to declare the state a disaster area last week. It is true, but media coverage has misstated what this means, given that FEMA has provided aid already for recovery and given realities of...
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A 50th Birthday Present for Wilderness Act: Keep Arctic Coastal Plain Wild
Fifty years ago today, my conservation hero and mentor Mardy Murie stood next to President Lyndon Johnson as he signed the Wilderness Act. Mardy had worked tirelessly to help pass the law, traveling...
View ArticleWilderness and Civil Rights 50 Years Later: Recognizing the Ties of Race and...
After years of pressure from America's conservation groups, the wilderness bill went through 66 revisions and 18 hearings before being passed with overwhelming support in Congress -- and becoming the...
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Q&A with Henry Paulson: Dialogues on the Environment
In this ongoing series, I talk with thought leaders about ideas and trends in the environmental movement. Next in the series is my conversation with Henry Paulson, the founder and chairman of The...
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Parched California and Australia Suffer Honey Drought
So just how dry is California? According to tree ring data from the University of California at Berkeley, in some parts of the state, it hasn't been this drought-stricken since the year 1580. Join...
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Is Nemo Ready for His Climate Close-Up?
The climate crisis isn't just about searing heat, super storms and polar bears. Sea life is getting hammered too. Take those tiny orange clownfish, inspiration for Finding Nemo. Greenhouse gas...
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